Question Number 4
A. Companies are decreasing their reliance on self-service and increasing the use of human interaction in the performance of services
B. Technology-based services, which are superior to human-based services, are not being implemented enough
C. Customer expectations are higher because of the excellent service they receive from some companies
D. Services are leveling the playing field and consistently trying to offer the same level of service to every customer
E. Even though it is easy to provide consistent, high-quality service, many companies do not want to do it
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