Which of the following trends has directly influen...

Which of the following trends has directly influenced the development of services marketing concepts and strategies?

A. None of the above

B. The growth in information-based technology

C. The fact that manufacturing firms are placing increased emphasis on providing services

D. Decreased competition in professional services

E. The decreasing importance of service industries to the U.S. and world economies

✔ Correct Answer:

C. The fact that manufacturing firms are placing increased emphasis on providing services

Services Marketing Exam One Quiz Questions Test