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Question Number 167
Four variables for market segmentation
1. Demographics (income, age, race, sexual orientation), 2. Geography (travel time and proximity), 3. Psychographics (values, attitudes, and beliefs such as lifestyle or social class), 4. Behaviors (skill level and product loyalty).
✔ Correct Answer:
1. Demographics (income, age, race, sexual orientation), 2. Geography (travel time and proximity), 3. Psychographics (values, attitudes, and beliefs such as lifestyle or social class), 4. Behaviors (skill level and product loyalty).
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