Markets can be segmented using 4 different variabl...

CPRP Exam Questions And Answers

Question Number 108

Markets can be segmented using 4 different variables:

1. Demographics (income, age)2. Geography (Location) 3. Psycho-graphics (values, attitudes)4. Behaviors (Skill level, product loyalty)

✔ Correct Answer:

1. Demographics (income, age)2. Geography (Location) 3. Psycho-graphics (values, attitudes)4. Behaviors (Skill level, product loyalty)

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CPRP Exam Questions And Answers

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